The rosemary lane

Elowen | Soft Floral Wrap Midi Dress

Selected pieces from Rosemary's final collection.
£44.95 £90.00
★★★★★ Founded in 2008 in London
SIZE: S
→ Size Chart
Only a few items left
FREE SHIPPINGWithin the United kingdom
30-DAY MONEY-BACK GUARANTEETry it risk-free
STRICTLY LIMITEDHandmade, limited quantities
EVERY 10TH ORDER IS FREEAs a thank you
RETIREMENT SALE UPDATE:

Due to high demand, only a few items remain in stock. If you can click, the item is still available.

Product Description +

Elowen | Soft Floral Wrap Midi Dress

A Legacy Edit Selection

Most dresses look beautiful…

until you actually wear them for a full day.

The Elowen Dress was selected for women who want something that feels just as good as it looks.

The soft wrap design gently shapes the waist without feeling tight,
while the lightweight fabric moves effortlessly with you.

It’s feminine…
without feeling overdone.

Elegant…
without trying too hard.

The kind of dress you reach for
when you want to feel comfortable, confident, and put together — all at once.

Perfect for lunches, days out, or those moments
where you simply want to feel like yourself again.

Why Women Love This Piece

• Wrap-style fit that flatters without restricting
• Soft floral print that feels feminine and timeless
• Lightweight fabric for all-day comfort
• Gently shaped waist with subtle ruching
• Flowing midi length that moves beautifully
• Easy to dress up or down

Specifications

Material: Soft breathable fabric
Fit: True to size (wrap fit)
Length: Midi
Style: Everyday elegant
Sleeves: Short ruffle sleeves
Care: Machine wash cold

Size & Fit +

S/US 2-4 — Bust: 100cm | Waist: 90cm | Hips: 100cm | Length: 135cm
M/US 6-8 — Bust: 104cm | Waist: 94cm | Hips: 104cm | Length: 137cm
L/US 10 — Bust: 108cm | Waist: 98cm | Hips: 108cm | Length: 139cm
XL/US 12 — Bust: 114cm | Waist: 104cm | Hips: 114cm | Length: 141cm
2XL/US 14 — Bust: 120cm | Waist: 110cm | Hips: 120cm | Length: 143cm

Care Instructions +

Machine wash cold, gentle cycle. Do not tumble dry. Iron on low. Do not bleach.

Shipping & Returns +

Free shipping on all orders. 30-day hassle-free returns. Every 10th order is fully refunded.

FREE SHIPPING ACROSS THE U.K.
We ship within the United Kingdom using reliable carriers to ensure fast and secure delivery. Free shipping on all orders.
SECURE CHECKOUT
Your payment is protected with industry-standard security for a safe and seamless shopping experience.
30-DAY MONEY-BACK GUARANTEE
Shop with confidence. You can return or exchange your order within 30 days if it's not the right fit for you.
ABOUT THE ROSEMARY LANE
“ELEGANCE IS NOT WHAT DRAWS ATTENTION, BUT WHAT STAYS IN MEMORY.”

Since 2008, The Rosemary Lane has been built around a simple belief — that clothing should feel just as beautiful as it looks.

For 18 years, Rosemary carefully curated timeless pieces designed to help women feel comfortable, confident, and effortlessly elegant in everyday life. Soft fabrics, relaxed silhouettes, and styles made for real women and real life have always been at the heart of every collection.

2008FOUNDED IN LONDON
100%CAREFULLY SELECTED MATERIALS
18+YEARS OF EXPERIENCE AND CRAFTSMANSHIP
OUR COMMUNITY

CUSTOMERS WEAR THE ROSEMARY LANE WITH PRIDE

BUY 2, GET EXTRA 10% OFF
BUY 3, GET EXTRA 15% OFF
BUY 4, GET EXTRA 20% OFF
BUY 5, GET EXTRA 25% OFF

LAST CHANCE TO SECURE THESE, BEFORE THEY'RE GONE FOR GOOD!

Discount is automatically applied at checkout & items can be combined

IMPORTANT NOTICE

EVERY 10TH ORDER WILL BE REFUNDED

“With a heavy heart, I must share that The Rosemary Lane will be closing its doors due to my retirement. This decision has not been an easy one. As I prepare to spend more time in my garden and enjoy a slower pace of life, I know this is the right moment to close this beautiful chapter.” Letting go of a lifetime of work is never simple, but I believe it is time. After many beautiful years, I feel it is finally time to slow down and step into a quieter chapter of life.

As a farewell and a sincere thank you for your loyalty over the years, we are offering our final handcrafted pieces at exceptional prices. In addition, we will refund the full purchase amount of every 10th order placed. Secure a piece of Nelson & Parker history before it is gone for good.

R
RosemaryFOUNDER & DESIGNER

Clothing should never make a woman feel like she has to become someone else.

At The Rosemary Lane, we never chased fast trends or passing fashion. We chose pieces for the woman who still wants to feel elegant — but also comfortable in her own skin. Soft fabrics. Gentle fits. Timeless silhouettes designed to move naturally through everyday life. Because true style is not about standing out loudly. It's about quietly feeling like yourself again. As Rosemary prepares to retire and spend more time tending to her garden, this final collection is being offered in limited quantities as a heartfelt thank you to the women who made these years so meaningful.

ELOWEN | SOFT FLORAL WRAP...
£44.95